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モバイルキャンペーン管理プラットフォームの世界市場:企業規模別、デバイス別、産業別

• 英文タイトル:Mobile Campaign Management Platform Market (Enterprise Size: Small & Medium Enterprises, Large Enterprises; Device: iOS, Android, Windows; Industry: Retail, FMCG Manufacturing, Financial Services, Hospitality, Events & Entertainment, Automotive, IT & Telecom, Energy, Logistics, Travel & Tourism, Others (Health & Fitness, Realtors)) - Global Industry Analysis, Size, Share, Growth, Trends, and Forecast, 2019 - 2027
• レポートコード:TPM-NV216
• 出版社/出版日:Transparency Market Research / 2019年10月
• レポート形態:英文、PDF、176ページ
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• 産業分類:IT&通信
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レポート概要
本資料は、モバイルキャンペーン管理プラットフォームの世界市場について調べ、モバイルキャンペーン管理プラットフォームの世界市場規模、市場動向、市場シェア、市場環境、市場予測、企業規模別(中小企業、大企業)分析、デバイス別(iOS、Android、Windows)分析、産業別(小売、FMCG製造、金融サービス、ホスピタリティ、イベントおよびエンターテイメント、自動車、ITおよび通信、エネルギー、ロジスティクス、旅行および観光、その他(健康およびフィットネス、不動産業者))分析、関連企業情報などをまとめました。
・モバイルキャンペーン管理プラットフォームの市場概要
・モバイルキャンペーン管理プラットフォームの市場動向
・モバイルキャンペーン管理プラットフォームの世界市場規模・予測
・モバイルキャンペーン管理プラットフォーム市場:企業規模別(中小企業、大企業)
・モバイルキャンペーン管理プラットフォーム市場:デバイス別(iOS、Android、Windows)
・モバイルキャンペーン管理プラットフォーム市場:デバイス別(iOS、Android、Windows)
・地域別分析(北米、ヨーロッパ、アジア太平洋、中東・アフリカ、南米)
・競争環境・関連企業分析

As businessmen take the ‘digital’ approach to broaden their overseas exposure, the digital marketing industry remains benefitted from the move. Digital marketing solutions are going a step beyond the traditional marketing approach with automation fostered in brand messaging, lead generation, and lead nurturing aspects, and the proliferating number of smartphone users is likely to offer sustained opportunities to the industry.

According to a study by Transparency Market Research (TMR), the mobile campaign management platform market will grow ~2.3X during 2019-2027. Data demonstrates the growing relevance of consumer behavior culled through a mobile campaign management platform for predictive analytics and to cater to masses with minimum resources.

Technological leaps projected in the direction of achieving high-speed Internet through LTE and 5G networks will offer a seamless digital experience to consumers, and, in turn, increase their digital footprints. The growing stacks of digital data are likely to instigate more businesses towards investing in mobile campaign management platforms during the forecast period, which will offer sustained growth opportunities.

レポート目次

1. Preface

1.1. Market Scope

1.2. Market Segmentation

1.3. Key Research Objectives

2. Assumptions and Research Methodology

2.1. Market Taxonomy – Segment Definitions

2.2. Research Methodology

2.2.1. List of Primary and Secondary Sources

2.3. Key Assumptions for Data Modelling

3. Executive Summary: Global Mobile Campaign Management Platform Market

4. Market Overview

4.1. Introduction

4.2. Global Market – Macro Economic Factors Overview

4.2.1. World GDP Indicator – For Top Economies

4.2.2. Global ICT Industry US$ Mn), 2013, 2019, 2027

4.2.3. Analysis of Digital Marketing/Advertising Spending, 2018

4.3. Market Factor Analysis

4.3.1. Porter’s Five Forces Analysis

4.3.2. PESTEL Analysis

4.3.3. Market Dynamics (Growth Influencers)

4.3.3.1. Drivers

4.3.3.2. Restraints

4.3.3.3. Opportunities

4.3.3.4. Impact Analysis of Drivers & Restraints

4.4. Trend Analysis

4.4.1. Market Trend Analysis

4.4.2. Price Trend Analysis

4.5. Global Mobile Campaign Management Platform Market Analysis and Forecast, 2013- 2027

4.5.1. Market Revenue Analysis (US$ Mn)

4.5.1.1. Historic Growth Trends, 2013-2018

4.5.1.2. Forecast Trends, 2019-2027

4.6. Market Opportunity Assessment – By Region (Global/ North America/ Europe/ Asia Pacific/Middle East & Africa/South America)

4.6.1. By Enterprise Size

4.6.2. By Device

4.6.3. By Industry

4.6.4. By Region

4.7. Competitive Scenario and Trends

4.7.1. Mobile Campaign Management Platform Market Concentration Rate

4.7.1.1. List of Emerging, Prominent and Leading Players

4.7.2. Mergers & Acquisitions, Expansions

4.8. Market Outlook

5. Global Mobile Campaign Management Platform Market Analysis and Forecast, by Enterprise Size

5.1. Overview and Definitions

5.2. Key Segment Analysis

5.3. Mobile Campaign Management Platform Market Size (US$ Mn) Forecast, by Enterprise Size , 2017 – 2027

5.3.1. Small & Medium Enterprise

5.3.2. Large Enterprise

6. Global Mobile Campaign Management Platform Market Analysis and Forecast, by Device

6.1. Overview and Definitions

6.2. Key Segment Analysis

6.3. Mobile Campaign Management Platform Market Size (US$ Mn) Forecast, by Device, 2017 – 2027

6.3.1. iOS

6.3.2. Android

6.3.3. Windows

7. Global Mobile Campaign Management Platform Market Analysis and Forecast, By Industry

7.1. Overview

7.2. Key Segment Analysis

7.3. Mobile Campaign Management Platform Market Size (US$ Mn) Forecast, by Industry, 2017 – 2027

7.3.1. Retail

7.3.2. FMCG Manufacturing

7.3.3. Financial Services

7.3.4. Hospitality

7.3.5. Events & Entertainment

7.3.6. Automotive

7.3.7. IT & Telecom

7.3.8. Energy

7.3.9. Logistics

7.3.10. Travel & Tourism

7.3.11. Other(Health & Fitness, Realtors)

8. Global Mobile Campaign Management Platform Market Analysis and Forecast, By Region

8.1. Key Findings

8.2. Mobile Campaign Management Platform Market Size (US$ Mn) Forecast, by region, 2017 – 2027

8.2.1. North America

8.2.2. Europe

8.2.3. Asia Pacific

8.2.4. Middle East & Africa

8.2.5. South America

9. North America Mobile Campaign Management Platform Market Analysis and Forecast

9.1. Key Findings

9.2. Mobile Campaign Management Platform Market Size (US$ Mn) Forecast, by Enterprise Size, 2017 – 2027

9.2.1. Small & Medium Enterprise

9.2.2. Large Enterprise

9.3. Mobile Campaign Management Platform Market Size (US$ Mn) Forecast, by Device, 2017 – 2027

9.3.1. iOS

9.3.2. Andriod

9.3.3. Windows

9.4. Mobile Campaign Management Platform Market Size (US$ Mn) Forecast, by Industry, 2017 – 2027

9.4.1. Retail

9.4.2. FMCG Manufacturing

9.4.3. Financial Services

9.4.4. Hospitality

9.4.5. Events & Entertainment

9.4.6. Automotive

9.4.7. IT & Telecom

9.4.8. Energy

9.4.9. Logistics

9.4.10. Travel & Tourism

9.4.11. Other(Health & Fitness, Realtors)

9.5. Mobile Campaign Management Platform Market Size (US$ Mn) Forecast, by Country & Sub-region, 2017 – 2027

9.5.1. The U.S.

9.5.2. Canada

9.5.3. Rest of North America

10. Europe Mobile Campaign Management Platform Market Analysis and Forecast

10.1. Key Findings

10.2. Mobile Campaign Management Platform Market Size (US$ Mn) Forecast, by Enterprise Size, 2017 – 2027

10.2.1. Small & Medium Enterprise

10.2.2. Large Enterprise

10.3. Mobile Campaign Management Platform Market Size (US$ Mn) Forecast, by Device, 2017 – 2027

10.3.1. iOS

10.3.2. Andriod

10.3.3. Windows

10.4. Mobile Campaign Management Platform Market Size (US$ Mn) Forecast, by Industry, 2017 – 2027

10.4.1. Retail

10.4.2. FMCG Manufacturing

10.4.3. Financial Services

10.4.4. Hospitality

10.4.5. Events & Entertainment

10.4.6. Automotive

10.4.7. IT & Telecom

10.4.8. Energy

10.4.9. Logistics

10.4.10. Travel & Tourism

10.4.11. Other(Health & Fitness, Realtors)

10.5. Mobile Campaign Management Platform Market Size (US$ Mn) Forecast, by Country & Sub-region, 2017 – 2027

10.5.1. Germany

10.5.2. The U.K.

10.5.3. France

10.5.4. Rest of Europe

11. Asia Pacific Mobile Campaign Management Platform Market Analysis and Forecast

11.1. Key Findings

11.2. Mobile Campaign Management Platform Market Size (US$ Mn) Forecast, by Enterprise Size, 2017 – 2027

11.2.1. Small & Medium Enterprise

11.2.2. Large Enterprise

11.3. Mobile Campaign Management Platform Market Size (US$ Mn) Forecast, by Device , 2017 – 2027

11.3.1. iOS

11.3.2. Android

11.3.3. Windows

11.4. Mobile Campaign Management Platform Market Size (US$ Mn) Forecast, by Industry, 2017 – 2027

11.4.1. Retail

11.4.2. FMCG Manufacturing

11.4.3. Financial Services

11.4.4. Hospitality

11.4.5. Events & Entertainment

11.4.6. Automotive

11.4.7. IT & Telecom

11.4.8. Energy

11.4.9. Logistics

11.4.10. Travel & Tourism

11.4.11. Other(Health & Fitness, Realtors)

11.5. Mobile Campaign Management Platform Market Size (US$ Mn) Forecast, by Country & Sub-region, 2017 – 2027

11.5.1. China

11.5.2. Japan

11.5.3. India

11.5.4. Australia

11.5.5. Rest of Asia Pacific

12. Middle East & Africa (MEA) Mobile Campaign Management Platform Market Analysis and Forecast

12.1. Key Findings

12.2. Mobile Campaign Management Platform Market Size (US$ Mn) Forecast, by Enterprise Size, 2017 – 2027

12.2.1. Small & Medium Enterprise

12.2.2. Large Enterprise

12.3. Mobile Campaign Management Platform Market Size (US$ Mn) Forecast, by Device, 2017 – 2027

12.3.1. iOS

12.3.2. Android

12.3.3. Windows

12.4. Mobile Campaign Management Platform Market Size (US$ Mn) Forecast, by Industry, 2017 – 2027

12.4.1. Retail

12.4.2. FMCG Manufacturing

12.4.3. Financial Services

12.4.4. Hospitality

12.4.5. Events & Entertainment

12.4.6. Automotive

12.4.7. IT & Telecom

12.4.8. Energy

12.4.9. Logistics

12.4.10. Travel & Tourism

12.4.11. Other(Health & Fitness, Realtors)

12.5. Mobile Campaign Management Platform Market Size (US$ Mn) Forecast, by Country & Sub-region, 2017 – 2027

12.5.1. Saudi Arabia

12.5.2. UAE

12.5.3. South Africa

12.5.4. Rest of MEA

13. South America Mobile Campaign Management Platform Market Analysis and Forecast

13.1. Key Findings

13.2. Mobile Campaign Management Platform Market Size (US$ Mn) Forecast, by Enterprise Size, 2017 – 2027

13.2.1. Small & Medium Enterprise

13.2.2. Large Enterprise

13.3. Mobile Campaign Management Platform Market Size (US$ Mn) Forecast, by Device, 2017 – 2027

13.3.1. iOS

13.3.2. Andriod

13.3.3. Windows

13.4. Mobile Campaign Management Platform Market Size (US$ Mn) Forecast, by Industry, 2017 – 2027

13.4.1. Retail

13.4.2. FMCG Manufacturing

13.4.3. Financial Services

13.4.4. Hospitality

13.4.5. Events & Entertainment

13.4.6. Automotive

13.4.7. IT & Telecom

13.4.8. Energy

13.4.9. Logistics

13.4.10. Travel & Tourism

13.4.11. Other(Health & Fitness, Realtors)

13.5. Mobile Campaign Management Platform Market Size (US$ Mn) Forecast, by Country & Sub-region, 2017 – 2027

13.5.1. Brazil

13.5.2. Rest of South America

14. Competition Landscape

14.1. Market Player – Competition Matrix

14.2. Market Revenue Share Analysis (%), by Company (2018)

15. Company Profiles (Details – Business Overview, Financials, Recent Developments, and Business Strategy)

15.1. Braze, Inc.

15.1.1. Business Overview

15.1.2. Financials

15.1.3. Recent Developments

15.1.4. Business Strategy

15.2. Brus Media

15.2.1. Business Overview

15.2.2. Financials

15.2.3. Recent Developments

15.2.4. Business Strategy

15.3. Comarch SA

15.3.1. Business Overview

15.3.2. Financials

15.3.3. Recent Developments

15.3.4. Business Strategy

15.4. FollowAnalytics, Inc.

15.4.1. Business Overview

15.4.2. Financials

15.4.3. Recent Developments

15.4.4. Business Strategy

15.5. IBM Corporation

15.5.1. Business Overview

15.5.2. Financials

15.5.3. Recent Developments

15.5.4. Business Strategy

15.6. IMImobile Europe Ltd.

15.6.1. Business Overview

15.6.2. Financials

15.6.3. Recent Developments

15.6.4. Business Strategy

15.7. Impact Systems LTD

15.7.1. Business Overview

15.7.2. Financials

15.7.3. Recent Developments

15.7.4. Business Strategy

15.8. Insense Pvt. Ltd.

15.8.1. Business Overview

15.8.2. Financials

15.8.3. Recent Developments

15.8.4. Business Strategy

15.9. Leanplum Inc.

15.9.1. Business Overview

15.9.2. Financials

15.9.3. Recent Developments

15.9.4. Business Strategy

15.10. Localytics

15.10.1. Business Overview

15.10.2. Financials

15.10.3. Recent Developments

15.10.4. Business Strategy

15.11. Logicserve Digital Pvt. Ltd.

15.11.1. Business Overview

15.11.2. Financials

15.11.3. Recent Developments

15.11.4. Business Strategy

15.12. Opencode Systems

15.12.1. Business Overview

15.12.2. Financials

15.12.3. Recent Developments

15.12.4. Business Strategy

15.13. Oracle Corporation

15.13.1. Business Overview

15.13.2. Financials

15.13.3. Recent Developments

15.13.4. Business Strategy

15.14. Pyze

15.14.1. Business Overview

15.14.2. Financials

15.14.3. Recent Developments

15.14.4. Business Strategy

15.15. Salesforce.com, Inc.

15.15.1. Business Overview

15.15.2. Financials

15.15.3. Recent Developments

15.15.4. Business Strategy

15.16. SessionM, Inc.

15.16.1. Business Overview

15.16.2. Financials

15.16.3. Recent Developments

15.16.4. Business Strategy

15.17. Swrve Inc.

15.17.1. Business Overview

15.17.2. Financials

15.17.3. Recent Developments

15.17.4. Business Strategy

15.18. Vibes Media LLC Vibes

15.18.1. Business Overview

15.18.2. Financials

15.18.3. Recent Developments

15.18.4. Business Strategy

15.19. Zoho Corporation Ltd.

15.19.1. Business Overview

15.19.2. Financials

15.19.3. Recent Developments

15.19.4. Business Strategy

16. Key Takeaways




• 英文レポート名:Mobile Campaign Management Platform Market (Enterprise Size: Small & Medium Enterprises, Large Enterprises; Device: iOS, Android, Windows; Industry: Retail, FMCG Manufacturing, Financial Services, Hospitality, Events & Entertainment, Automotive, IT & Telecom, Energy, Logistics, Travel & Tourism, Others (Health & Fitness, Realtors)) - Global Industry Analysis, Size, Share, Growth, Trends, and Forecast, 2019 - 2027
• 日本語訳:モバイルキャンペーン管理プラットフォームの世界市場:企業規模別、デバイス別、産業別
• レポートコード:TPM-NV216お問い合わせ(見積依頼・ご注文・質問)