世界のデジタル広告費市場2021-2031:産業分析、規模、シェア、成長、動向、予測

• 英文タイトル:Digital Ad Spending Market (Ad Format: Display Ads, Social Media, Native Advertising, Search Ads, Video Ads, and Others; Platform: Mobile, Desktop, and DOOH; Enterprise Size: SMEs and Large Enterprise; and End User: Retail & eCommerce, BFSI, Automotive, IT & Telecom, Media & Entertainment, Healthcare, Government, Transportation, and Others) - Global Industry Analysis, Size, Share, Growth, Trends, and Forecast, 2021-2031

Digital Ad Spending Market (Ad Format: Display Ads, Social Media, Native Advertising, Search Ads, Video Ads, and Others; Platform: Mobile, Desktop, and DOOH; Enterprise Size: SMEs and Large Enterprise; and End User: Retail & eCommerce, BFSI, Automotive, IT & Telecom, Media & Entertainment, Healthcare, Government, Transportation, and Others) - Global Industry Analysis, Size, Share, Growth, Trends, and Forecast, 2021-2031「世界のデジタル広告費市場2021-2031:産業分析、規模、シェア、成長、動向、予測」(市場規模、市場予測)調査レポートです。• レポートコード:MRC2107A044
• 出版社/出版日:Transparency Market Research / 2021年6月30日
• レポート形態:英文、PDF、375ページ
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レポート概要
Transparency Market Research社の本調査レポートでは、デジタル広告費の世界市場を広く調査し、序論、仮定・調査手法、エグゼクティブサマリー、市場概要、市場分析・予測、広告フォーマット別(ディスプレイ広告、ソーシャルメディア、ネイティブ広告、検索広告、ビデオ広告)分析、プラットフォーム別分析、企業規模別分析、エンドユーザー別分析、地域別(北米、ヨーロッパ、アジア太平洋、中東・アフリカ、南米)分析、競争状況、企業情報などの項目を掲載しています。
・序論
・仮定・調査手法
・エグゼクティブサマリー
・市場概要
・市場分析・予測
・デジタル広告費の世界市場規模:広告フォーマット別(ディスプレイ広告、ソーシャルメディア、ネイティブ広告、検索広告、ビデオ広告)
・デジタル広告費の世界市場規模:プラットフォーム別
・デジタル広告費の世界市場規模:企業規模別
・デジタル広告費の世界市場規模:エンドユーザー別
・デジタル広告費の世界市場規模:地域別(北米、ヨーロッパ、アジア太平洋、中東・アフリカ、南米)
・競争状況
・企業情報

Digital Ad Spending Market – Scope of Report

A latest study collated and published by Transparency Market Research (TMR) analyzes the historical and present-day scenario of the global digital ad spending market to accurately gauge its potential future development. The study presents detailed information about the important growth factors, restraints, and key trends that are creating the landscape for the future growth of the digital ad spending market, to identify the opportunistic avenues of the business potential for stakeholders. The report also provides insightful information about how the digital ad spending market is expected to progress during the forecast period of 2021-2031.

The report offers intricate dynamics about the different aspects of the digital ad spending market that aids companies operating in the market in making strategic development decisions. TMR’s study elaborates on the significant changes that are highly anticipated to configure the growth of the digital ad spending market during the forecast period. It also includes a key indicator assessment to highlight the growth prospects of the digital ad spending market, and estimates statistics related to the market progress in terms of value (US$ Bn).

The study covers a detailed segmentation of the digital ad spending market, along with country analysis, key information, and a competitive outlook. The report mentions the company profiles of key players that are currently dominating the digital ad spending market, wherein various development, expansion, and winning strategies practiced and executed by leading players have been presented in detail.

Key Questions Answered in TMR’s Report on Digital Ad Spending Market
The report provides detailed information about the digital ad spending market on the basis of comprehensive research on various factors that play a key role in accelerating the growth potential of the market. Information mentioned in the report answers path-breaking questions for companies that are currently functioning in the market and are looking for innovative ways to create a unique benchmark in the digital ad spending market, so as to help them make successful strategies and take target-driven decisions.

Which regions will continue to remain the most profitable regional markets for digital ad spending market players?
Which factors will induce a change in demand for digital ad spending during the assessment period?
How will changing trends impact the digital ad spending market?
How will COVID-19 impact the digital ad spending market?
How can market players capture low-hanging opportunities in the digital ad spending market in developed regions?
Which companies are leading the digital ad spending market?
What are the winning strategies of stakeholders in the digital ad spending market to upscale their position in this landscape?
What will be the Y-o-Y growth of the digital ad spending market between 2021 and 2031?
What are the winning imperatives of market frontrunners in the digital ad spending market?

Research Methodology – Digital Ad Spending Market
The research methodology adopted by analysts to compile the digital ad spending market report is based on detailed primary as well as secondary research. With the help of in-depth insights of the industry-affiliated information that is obtained and legitimated by market-admissible resources, analysts have offered riveting observations and authentic forecasts of the digital ad spending market.

During the primary research phase, analysts interviewed industry stakeholders, investors, brand managers, vice presidents, and sales and marketing managers. On the basis of data obtained through the interviews of genuine sources, analysts have emphasized the changing scenario of the digital ad spending market.

For secondary research, analysts scrutinized numerous annual report publications, white papers, industry association publications, and company websites to obtain the necessary understanding of the digital ad spending market.

レポート目次

1. Preface
1.1. Market Introduction
1.2. Market Segmentation
1.3. Key Research Objectives
2. Assumptions and Research Methodology
2.1. Research Methodology
2.1.1. List of Primary and Secondary Sources
2.2. Key Assumptions for Data Modelling
3. Executive Summary – Global Digital Ad Spending Market
4. Market Overview
4.1. Market Definition
4.2. Technology Roadmap
4.3. Key Market Indicator
4.4. Market Factor Analysis
4.4.1. Forecast Factors
4.4.2. Ecosystem/ Value Chain Analysis
4.4.3. Market Dynamics (Growth Influencers)
4.4.3.1. Drivers
4.4.3.2. Restraints
4.4.3.3. Opportunities
4.4.3.4. Impact Analysis of Drivers and Restraints
4.5. COVID-19 Impact Analysis
4.5.1. Impact of COVID-19 on Digital Ad Spending Market
4.5.2. End-user Sentiment Analysis: Comparative Analysis on Spending
4.5.2.1. Increase in Spending
4.5.2.2. Decrease in Spending
4.5.3. Short Term and Long Term Impact on the Market
4.5.4. Recovery Period (3 Months/6 Months/12 Months)
4.6. Market Opportunity Assessment – by Region (North America/ Europe/ Asia Pacific/ Middle East & Africa/ South America)
4.6.1. By Ad Format
4.6.2. By Platform
4.6.3. By Enterprise
4.6.4. By End-user
5. Global Digital Ad Spending Market Analysis and Forecast
5.1. Market Revenue Analysis (US$ Bn), 2016-2031
5.1.1. Historic Growth Trends, 2016-2020
5.1.2. Forecast Trends, 2021-2031
6. Global Digital Ad Spending Market Analysis, by Ad Format
6.1. Overview and Definitions
6.2. Key Segment Analysis
6.3. Digital Ad Spending Market Size (US$ Bn) Forecast, by Ad Format, 2018 – 2031
6.3.1. Display Ads
6.3.2. Social Media
6.3.3. Native Advertising
6.3.4. Search Ads
6.3.5. Video Ads
6.3.6. Others
7. Global Digital Ad Spending Market Analysis, by Platform
7.1. Overview and Definitions
7.2. Key Segment Analysis
7.3. Digital Ad Spending Market Size (US$ Bn) Forecast, by Platform, 2018 – 2031
7.3.1. Mobile
7.3.2. Desktop
7.3.3. DOOH
8. Global Digital Ad Spending Market Analysis, by Enterprise Size
8.1. Overview and Definitions
8.2. Key Segment Analysis
8.3. Digital Ad Spending Market Size (US$ Bn) Forecast, by Enterprise Size, 2018 – 2031
8.3.1. SMEs
8.3.2. Large Enterprises
9. Global Digital Ad Spending Market Analysis, by End-user
9.1. Key Segment Analysis
9.2. Digital Ad Spending Market Size (US$ Bn) Forecast, by End-user, 2018 – 2031
9.2.1. Retail & E-commerce
9.2.2. BFSI
9.2.3. Automotive
9.2.4. IT & Telecom
9.2.5. Media & Entertainment
9.2.6. Healthcare
9.2.7. Government
9.2.8. Transportation
9.2.9. Others (Education, Manufacturing, etc.)
10. Global Digital Ad Spending Market Analysis and Forecast, by Region
10.1. Key Findings
10.2. Digital Ad Spending Market Size (US$ Bn) Forecast, by Region, 2018 – 2031
10.2.1. North America
10.2.2. Europe
10.2.3. Asia Pacific
10.2.4. Middle East & Africa
10.2.5. South America
11. North America Digital Ad Spending Market Analysis
11.1. Regional Outlook
11.2. Digital Ad Spending Market Size (US$ Bn) Analysis and Forecast (2018 – 2031)
11.2.1. By Ad Format
11.2.2. By Platform
11.2.3. By Enterprise
11.2.4. By End-user
11.3. Digital Ad Spending Market Size (US$ Bn) Forecast, by Country, 2018 – 2031
11.3.1. U.S.
11.3.2. Canada
11.3.3. Mexico
12. Europe Digital Ad Spending Market Analysis and Forecast
12.1. Regional Outlook
12.2. Digital Ad Spending Market Size (US$ Bn) Analysis and Forecast (2018 – 2031)
12.2.1. By Ad Format
12.2.2. By Platform
12.2.3. By Enterprise
12.2.4. By End-user
12.3. Digital Ad Spending Market Size (US$ Bn) Forecast, by Country & Sub-region, 2018 – 2031
12.3.1. Germany
12.3.2. U.K.
12.3.3. France
12.3.4. Spain
12.3.5. Italy
12.3.6. Rest of Europe
13. Asia Pacific Digital Ad Spending Market Analysis and Forecast
13.1. Regional Outlook
13.2. Digital Ad Spending Market Size (US$ Bn) Analysis and Forecast (2018 – 2031)
13.2.1. By Ad Format
13.2.2. By Platform
13.2.3. By Enterprise
13.2.4. By End-user
13.3. Digital Ad Spending Market Size (US$ Bn) Forecast, by Country & Sub-region, 2018 – 2031
13.3.1. China
13.3.2. India
13.3.3. Japan
13.3.4. ASEAN
13.3.5. Rest of Asia Pacific
14. Middle East & Africa (MEA) Digital Ad Spending Market Analysis and Forecast
14.1. Regional Outlook
14.2. Digital Ad Spending Market Size (US$ Bn) Analysis and Forecast (2018 – 2031)
14.2.1. By Ad Format
14.2.2. By Platform
14.2.3. By Enterprise
14.2.4. By End-user
14.3. Digital Ad Spending Market Size (US$ Bn) Forecast, by Country & Sub-region, 2018 – 2031
14.3.1. Saudi Arabia
14.3.2. The United Arab Emirates
14.3.3. South Africa
14.3.4. Rest of Middle East & Africa (MEA)
15. South America Digital Ad Spending Market Analysis and Forecast
15.1. Regional Outlook
15.2. Digital Ad Spending Market Size (US$ Bn) Analysis and Forecast (2018 – 2031)
15.2.1. By Ad Format
15.2.2. By Platform
15.2.3. By Enterprise
15.2.4. By End-user
15.3. Digital Ad Spending Market Size (US$ Bn) Forecast, by Country & Sub-region, 2018 – 2031
15.3.1. Brazil
15.3.2. Argentina
15.3.3. Rest of South America
16. Competition Landscape
16.1. Market Competition Matrix, by Leading Players
16.2. Market Revenue Share Analysis (%), by Leading Players (2020)
17. Company Profiles
17.1. Alibaba.com
17.1.1. Business Overview
17.1.2. Product Portfolio
17.1.3. Geographical Footprint
17.1.4. Revenue and Strategy
17.1.5. Key Competitors
17.1.6. Recent Developments
17.2. AdColony, Inc.
17.2.1. Business Overview
17.2.2. Product Portfolio
17.2.3. Geographical Footprint
17.2.4. Revenue and Strategy
17.2.5. Key Competitors
17.2.6. Recent Developments
17.3. Adknowledge (v2 Ventures)
17.3.1. Business Overview
17.3.2. Product Portfolio
17.3.3. Geographical Footprint
17.3.4. Revenue and Strategy
17.3.5. Key Competitors
17.3.6. Recent Developments
17.4. Amazon.com, Inc.
17.4.1. Business Overview
17.4.2. Product Portfolio
17.4.3. Geographical Footprint
17.4.4. Revenue and Strategy
17.4.5. Key Competitors
17.4.6. Recent Developments
17.5. Apple Inc.
17.5.1. Business Overview
17.5.2. Product Portfolio
17.5.3. Geographical Footprint
17.5.4. Revenue and Strategy
17.5.5. Key Competitors
17.5.6. Recent Developments
17.6. Applovin Corporation
17.6.1. Business Overview
17.6.2. Product Portfolio
17.6.3. Geographical Footprint
17.6.4. Revenue and Strategy
17.6.5. Key Competitors
17.6.6. Recent Developments
17.7. Baidu, Inc.
17.7.1. Business Overview
17.7.2. Product Portfolio
17.7.3. Geographical Footprint
17.7.4. Revenue and Strategy
17.7.5. Key Competitors
17.7.6. Recent Developments
17.8. Chartboost, Inc.
17.8.1. Business Overview
17.8.2. Product Portfolio
17.8.3. Geographical Footprint
17.8.4. Revenue and Strategy
17.8.5. Key Competitors
17.8.6. Recent Developments
17.9. Facebook Inc.
17.9.1. Business Overview
17.9.2. Product Portfolio
17.9.3. Geographical Footprint
17.9.4. Revenue and Strategy
17.9.5. Key Competitors
17.9.6. Recent Developments
17.10. Google Inc.
17.10.1. Business Overview
17.10.2. Product Portfolio
17.10.3. Geographical Footprint
17.10.4. Revenue and Strategy
17.10.5. Key Competitors
17.10.6. Recent Developments
17.11. IAC (InterActiveCorp)
17.11.1. Business Overview
17.11.2. Product Portfolio
17.11.3. Geographical Footprint
17.11.4. Revenue and Strategy
17.11.5. Key Competitors
17.11.6. Recent Developments
17.12. Microsoft Corporation
17.12.1. Business Overview
17.12.2. Product Portfolio
17.12.3. Geographical Footprint
17.12.4. Revenue and Strategy
17.12.5. Key Competitors
17.12.6. Recent Developments
17.13. MMedia Group Ltd
17.13.1. Business Overview
17.13.2. Product Portfolio
17.13.3. Geographical Footprint
17.13.4. Revenue and Strategy
17.13.5. Key Competitors
17.13.6. Recent Developments
17.14. Sina Corporation
17.14.1. Business Overview
17.14.2. Product Portfolio
17.14.3. Geographical Footprint
17.14.4. Revenue and Strategy
17.14.5. Key Competitors
17.14.6. Recent Developments
17.15. Taboola, Inc.
17.15.1. Business Overview
17.15.2. Product Portfolio
17.15.3. Geographical Footprint
17.15.4. Revenue and Strategy
17.15.5. Key Competitors
17.15.6. Recent Developments
17.16. Tencent Holdings Ltd.
17.16.1. Business Overview
17.16.2. Product Portfolio
17.16.3. Geographical Footprint
17.16.4. Revenue and Strategy
17.16.5. Key Competitors
17.16.6. Recent Developments
17.17. TubeMogul (Adobe Inc.)
17.17.1. Business Overview
17.17.2. Product Portfolio
17.17.3. Geographical Footprint
17.17.4. Revenue and Strategy
17.17.5. Key Competitors
17.17.6. Recent Developments
17.18. Twitter, Inc. (MoPub)
17.18.1. Business Overview
17.18.2. Product Portfolio
17.18.3. Geographical Footprint
17.18.4. Revenue and Strategy
17.18.5. Key Competitors
17.18.6. Recent Developments
17.19. Unity Technologies
17.19.1. Business Overview
17.19.2. Product Portfolio
17.19.3. Geographical Footprint
17.19.4. Revenue and Strategy
17.19.5. Key Competitors
17.19.6. Recent Developments
17.20. Yahoo! Inc. (Verizon Media)
17.20.1. Business Overview
17.20.2. Product Portfolio
17.20.3. Geographical Footprint
17.20.4. Revenue and Strategy
17.20.5. Key Competitors
17.20.6. Recent Developments
18. Key Takeaways

List of Tables

Table 1: Acronyms Used in Digital Ad Spending Market

Table 2: North America Digital Ad Spending Market Revenue Analysis, by Country, 2021 - 2031 (US$ Bn)

Table 3: Europe Digital Ad Spending Market Revenue Analysis, by Country, 2021 - 2031 (US$ Bn)

Table 4: Asia Pacific Digital Ad Spending Market Revenue Analysis, by Country, 2021 - 2031 (US$ Bn)

Table 5: Middle East & Africa Digital Ad Spending Market Revenue Analysis, by Country, 2021 and 2031 (US$ Bn)

Table 6: South America Digital Ad Spending Market Revenue Analysis, by Country, 2021 - 2031 (US$ Bn)

Table 7: Global Mobile Market, Key Facts

Table 8: Region-wise Mobile Contribution to GDP, 2019

Table 9: Internet Users, by Region

Table 10: Forecast Factors: Relevance and Impact (1/2)

Table 11: Forecast Factors: Relevance and Impact (2/2)

Table 12: Impact Analysis of Drivers & Restraint

Table 13: Global Digital Ad Spending Market Value (US$ Bn) Forecast, by Ad Format, 2018 – 2031

Table 14: Global Digital Ad Spending Market Value (US$ Bn) Forecast, by Platform, 2018 – 2031

Table 15: Global Digital Ad Spending Market Value (US$ Bn) Forecast, by Enterprise Size, 2018 – 2031

Table 16: Global Digital Ad Spending Market Volume (US$ Bn) Forecast, by End-user, 2018 - 2031

Table 17: Global Digital Ad Spending Market Volume (US$ Bn) Forecast, by Region, 2018 - 2031

Table 18: North America Digital Ad Spending Market Value (US$ Bn) Forecast, by Ad Format, 2018 – 2031

Table 19: North America Digital Ad Spending Market Value (US$ Bn) Forecast, by Platform, 2018 – 2031

Table 20: North America Digital Ad Spending Market Value (US$ Bn) Forecast, by Enterprise Size, 2018 – 2031

Table 21: North America Digital Ad Spending Market Volume (US$ Bn) Forecast, by End-user, 2018 - 2031

Table 22: North America Digital Ad Spending Market Value (US$ Bn) Forecast, by Country, 2018 - 2031

Table 23: U.S. Digital Ad Spending Market Revenue CAGR Breakdown (%), by Growth Term

Table 24: Canada Digital Ad Spending Market Revenue CAGR Breakdown (%), by Growth Term

Table 25: Mexico Digital Ad Spending Market Revenue CAGR Breakdown (%), by Growth Term

Table 26: Europe Digital Ad Spending Market Value (US$ Bn) Forecast, by Ad Format, 2018 – 2031

Table 27: Europe Digital Ad Spending Market Value (US$ Bn) Forecast, by Platform, 2018 – 2031

Table 28: Europe Digital Ad Spending Market Value (US$ Bn) Forecast, by Enterprise Size, 2018 – 2031

Table 29: Europe Digital Ad Spending Market Volume (US$ Bn) Forecast, by End-user, 2018 - 2031

Table 30: Europe Digital Ad Spending Market Value (US$ Bn) Forecast, by Country, 2018 - 2031

Table 31: Germany Digital Ad Spending Market Revenue CAGR Breakdown (%), by Growth Term

Table 32: U.K. Digital Ad Spending Market Revenue CAGR Breakdown (%), by Growth Term

Table 33: France Digital Ad Spending Market Revenue CAGR Breakdown (%), by Growth Term

Table 34: Spain Digital Ad Spending Market Revenue CAGR Breakdown (%), by Growth Term

Table 35: Italy Digital Ad Spending Market Revenue CAGR Breakdown (%), by Growth Term

Table 36: Asia Pacific Digital Ad Spending Market Value (US$ Bn) Forecast, by Ad Format, 2018 – 2031

Table 37: Asia Pacific Digital Ad Spending Market Value (US$ Bn) Forecast, by Platform, 2018 – 2031

Table 38: Asia Pacific Digital Ad Spending Market Value (US$ Bn) Forecast, by Enterprise Size, 2018 – 2031

Table 39: Asia Pacific Digital Ad Spending Market Volume (US$ Bn) Forecast, by End-user, 2018 - 2031

Table 40: Asia Pacific Digital Ad Spending Market Value (US$ Bn) Forecast, by Country, 2018 - 2031

Table 41: China Digital Ad Spending Market Revenue CAGR Breakdown (%), by Growth Term

Table 42: India Digital Ad Spending Market Revenue CAGR Breakdown (%), by Growth Term

Table 43: Japan Digital Ad Spending Market Revenue CAGR Breakdown (%), by Growth Term

Table 44: ASEAN Digital Ad Spending Market Revenue CAGR Breakdown (%), by Growth Term

Table 45: Middle East & Africa Digital Ad Spending Market Value (US$ Bn) Forecast, by Ad Format, 2018 – 2031

Table 46: Middle East & Africa Digital Ad Spending Market Value (US$ Bn) Forecast, by Platform, 2018 – 2031

Table 47: Middle East & Africa Digital Ad Spending Market Value (US$ Bn) Forecast, by Enterprise Size, 2018 – 2031

Table 48: Middle East & Africa Digital Ad Spending Market Volume (US$ Bn) Forecast, by End-user, 2018 - 2031

Table 49: Middle East & Africa Digital Ad Spending Market Value (US$ Bn) Forecast, by Country, 2018 - 2031

Table 50: Saudi Arabia Digital Ad Spending Market Revenue CAGR Breakdown (%), by Growth Term

Table 51: The United Arab Emirates Digital Ad Spending Market Revenue CAGR Breakdown (%), by Growth Term

Table 52: South Africa Digital Ad Spending Market Revenue CAGR Breakdown (%), by Growth Term

Table 53: South America Digital Ad Spending Market Value (US$ Bn) Forecast, by Ad Format, 2018 – 2031

Table 54: South America Digital Ad Spending Market Value (US$ Bn) Forecast, by Platform, 2018 – 2031

Table 55: South America Digital Ad Spending Market Value (US$ Bn) Forecast, by Enterprise Size, 2018 – 2031

Table 56: South America Digital Ad Spending Market Volume (US$ Bn) Forecast, by End-user, 2018 - 2031

Table 57: South America Digital Ad Spending Market Value (US$ Bn) Forecast, by Country, 2018 - 2031

Table 58: Brazil Emirates Digital Ad Spending Market Revenue CAGR Breakdown (%), by Growth Term

Table 59: Argentina Digital Ad Spending Market Revenue CAGR Breakdown (%), by Growth Term

Table 60: Competition Matrix of Digital Ad Spending Market


• 英文レポート名:Digital Ad Spending Market (Ad Format: Display Ads, Social Media, Native Advertising, Search Ads, Video Ads, and Others; Platform: Mobile, Desktop, and DOOH; Enterprise Size: SMEs and Large Enterprise; and End User: Retail & eCommerce, BFSI, Automotive, IT & Telecom, Media & Entertainment, Healthcare, Government, Transportation, and Others) - Global Industry Analysis, Size, Share, Growth, Trends, and Forecast, 2021-2031
• 日本語訳:世界のデジタル広告費市場2021-2031:産業分析、規模、シェア、成長、動向、予測
• レポートコード:MRC2107A044お問い合わせ(見積依頼・ご注文・質問)