▶ 調査レポート

データマネジメントプラットフォームの世界市場

• 英文タイトル:Global Market Study on Data Management Platforms: Increasing Adoption by Media Agencies Expected to Propel Revenue Growth in the Near Future
• レポートコード:B10PMR15
• 出版社/出版日:Persistence Market Research / 2018年8月28日
• レポート形態:英文、PDF、255ページ
• 納品方法:Eメール(受注後2営業日)
• 産業分類:IT・テレコム
• 販売価格(消費税別)
  Individual(1名、印刷不可)¥539,000 (USD4,900)▷ お問い合わせ
  Multi User(5名)¥836,000 (USD7,600)▷ お問い合わせ
  Corporate User¥1,166,000 (USD10,600)▷ お問い合わせ
• ご注文方法:お問い合わせフォーム記入又はEメールでご連絡ください。
• お支払方法:銀行振込(納品後、ご請求書送付)
レポート概要
本資料は、データマネジメントプラットフォームの世界市場について調べ、データマネジメントプラットフォームの世界規模、市場動向、市場環境、情報源別(ファーストパーティデータ、セカンドパーティデータ、サードパーティデータ)分析、導入別(クラウドベース、オンプレミス)分析、エンドユーザー別(メディア媒体、ブランド・小売、出版社、広告ネットワーク)分析、アメリカ市場規模、ヨーロッパ市場規模、アジア市場規模、日本市場規模、中国市場規模、産業バリューチェーン分析、関連企業情報などをまとめた調査レポートです。
・エグゼクティブサマリー
・調査手法
・データマネジメントプラットフォームの世界市場環境
・データマネジメントプラットフォームの世界市場動向
・データマネジメントプラットフォームの世界市場規模
・データマネジメントプラットフォームの世界市場規模:情報源別(ファーストパーティデータ、セカンドパーティデータ、サードパーティデータ)
・データマネジメントプラットフォームの世界市場規模:導入別(クラウドベース、オンプレミス)
・データマネジメントプラットフォームの世界市場規模:エンドユーザー別(メディア媒体、ブランド・小売、出版社、広告ネットワーク)
・データマネジメントプラットフォームの世界市場:地域別市場規模・分析
・データマネジメントプラットフォームの北米市場規模・予測
・データマネジメントプラットフォームのアメリカ市場規模・予測
・データマネジメントプラットフォームのヨーロッパ市場規模・予測
・データマネジメントプラットフォームのアジア市場規模・予測
・データマネジメントプラットフォームの日本市場規模・予測
・データマネジメントプラットフォームの中国市場規模・予測
・データマネジメントプラットフォームのインド市場規模・予測
・関連企業情報・競争状況

Report Synopsis

Persistence Market Research (PMR) offers a 08-year forecast for the data management platforms market between 2018 and 2026. In terms of value, the market is expected to register single-digit CAGR during forecast period. This study demonstrates the market dynamics and trends globally across eight regions: North America, Latin America, Europe, SEA & Others of APAC, China, Japan and MEA, which influence the current nature and future status of the data management platforms market over the forecast period.

Report Description

This research report provides a detailed analysis of the data management platforms market and offers insights on the various factors driving the popularity of data management platforms systems. The report includes an extensive analysis of key industry drivers, challenges, market trends and market structure. The market study provides a comprehensive assessment of stakeholder strategies and imperatives for succeeding in the business. The report segregates the market based on technology, application and different regions globally.

The data management platforms market is anticipated to witness significant value growth during the forecast period owing to an increase in the demand for data driven technologies from the various industry verticals.

The report starts with an overview of the data management platforms market in terms of value. In addition, this section includes an analysis of key trends, drivers and challenges from the supply, demand and economy side, which are influencing the data management platforms market.

The data management platforms market is classified on the basis of data sources, deployment, end-user, and region. On the basis of data sources, the market is sub-segmented into first party data, second party data, and third party data. Furthermore, by deployment, the global data management platforms market is segmented as cloud-based, and on-premise. The cloud-based sub-segment accounted for a relatively higher share because of an increase in the demand for cloud based enterprise solutions.

On the basis of end-user, the global data management platforms market is segmented into Media agency, brand/retailer, publisher, and ad network. Due to increasing demand of online advertising, the media agency sub-segments is accounted for the highest market share for the global data management platforms market in 2017.

A detailed analysis has been provided for every segment in terms of market size analysis for the data management platforms market across different regions. This section provides a detailed analysis covering key trends.

The next section contains a detailed analysis of the data management platforms market across various countries in the region. It provides a market outlook for 2018–2026 and sets the forecast within the context of the data management platforms market, which includes latest technological developments as well as offerings in the market. This study discusses key trends within countries contributing to growth of the market, as well as analyses the degrees at which drivers are influencing this market in each region. Key regions and countries assessed in this report include North America (U.S., Canada), Latin America (Brazil, Mexico & Rest of Latin America), Europe (UK, France, Germany, Italy, Spain, Russia, & Rest of Europe), SEA (India, Australia & New Zealand, ASEAN & Rest of APAC), China, Japan and MEA (GCC Countries, Turkey, South Africa, Northern Africa, Rest of MEA). This report evaluates the present scenario and the growth prospects of the data management platforms market across various regions globally for the period 2018-2026. We have considered 2017 as the base year and provided data for the remaining 12 months.

To offer an accurate forecast, we started by sizing the current market, which forms the basis of how the data management platforms market will grow in the future. Given the characteristics of the market, we have triangulated the outcome of different types of analysis based on the technology trends.

As previously highlighted, the global data management platforms market is split into a number of segments. All segments in terms of data sources, deployment, end-user, and different regions are analysed in terms of basis points to understand the relative contributions of individual segments to market growth. This detailed level of information is important for the identification of various key trends in the global data management platforms market.

In addition, another key feature of this report is the analysis of all key segments in terms of absolute dollar opportunity. This is traditionally overlooked while forecasting the market. However, absolute dollar opportunity is critical in assessing the level of opportunity that a provider can look to achieve, as well as to identify potential resources from a sales and delivery perspective in the global data management platforms market.

In the final section of the report, we included a competitive landscape to provide clients a dashboard view based on categories of providers in the value chain, their presence in the data management platforms market and key differentiators. This section is primarily designed to provide clients an objective and detailed comparative assessment of key providers specific to a market segment in the data management platforms supply chain and the potential players for the same. Report audiences can gain segment-specific vendor insights to identify and evaluate key competitors based on the in-depth assessment of capabilities and success in the marketplace. Detailed profiles of providers are also included in the scope of the report to evaluate their long-term and short-term strategies, key offerings and recent developments in the data management platforms market. Some of the key competitors covered in the report are Oracle Corporation, Adobe Systems Incorporated, Neustar, Inc., Rocket Fuel, Inc., Turn Inc., KBM Group LLC, Cxense ASA, Lotame Solutions, Inc., Krux Digital, LLC, and eXelate, Inc.

Key Segments

By Data Source

First Party Data
Second Party Data
Third Part Data
By Deployment

Cloud-based
On-premise
By End-User

Media Agency
Brand/Retailer
Publisher
Ad Network
Key Regions covered:

North America
U.S.
Canada
Latin America
Brazil
Mexico
Rest of Latin America
Europe
Germany
U.K.
France
Spain
Italy
Russia
Rest of Europe
SEA & Others of APAC
India
Australia & New Zealand
ASEAN
Rest of APAC
China
Japan
MEA
GCC Countries
Turkey
South Africa
North Africa
Rest of MEA
Key Companies

Oracle Corporation
Adobe Systems Incorporated
Neustar, Inc.
Rocket Fuel, Inc.
Turn Inc.
KBM Group LLC
Cxense ASA
Lotame Solutions, Inc.
Krux Digital, LLC
eXelate, Inc.

レポート目次

1. Executive Summary
1.1. Market Overview
1.2. Market Analysis
1.3. Analysis and Recommendations
1.4. Wheel of Fortune

2. Market Introduction
2.1. Market Taxonomy
2.2. Market Definition

3. Market Background
3.1. Macro-Economic Factors
3.2. Forecast Factors – Relevance & Impact
3.3. Value Chain Analysis
3.4. Market Dynamics
3.4.1. Drivers
3.4.2. Restraints
3.4.3. Opportunity Analysis

4. Market Forecast
4.1. Market Size Projections
4.1.1. Y-o-Y Projections
4.1.2. Absolute $ Opportunity Analysis

5. Global Data Management Platform Market Analysis By Data Source
5.1. Introduction
5.1.1. Market Value Share Analysis By Data Source
5.1.2. Y-o-Y Growth Analysis By Data Source
5.2. Historical Market Size Analysis By Data Source 2013–2017
5.3. Market Size Forecast By Data Source 2018–2026
5.3.1. First Party Data
5.3.2. Second Party Data
5.3.3. Third Party Data
5.4. Market Attractiveness Analysis By Data Source

6. Global Data Management Platform Market Analysis By Deployment
6.1. Introduction
6.1.1. Market Value Share Analysis By Deployment
6.1.2. Y-o-Y Growth Analysis By Deployment
6.2. Historical Market Size Analysis By Deployment 2013–2017
6.3. Market Size Forecast By Deployment 2018–2026
6.3.1. Cloud-based
6.3.2. On-premise
6.4. Market Attractiveness Analysis By Deployment

7. Global Data Management Platform Market Analysis By End-User
7.1. Introduction
7.1.1. Market Value Share Analysis By End-User
7.1.2. Y-o-Y Growth Analysis By End-User
7.2. Historical Market Size Analysis By End-User 2013–2017
7.3. Market Size Forecast By End-User 2018–2026
7.3.1. Media Agency
7.3.2. Brand/ Retailer
7.3.3. Publisher
7.3.4. Ad Network
7.4. Market Attractiveness Analysis By End-User

8. Global Data Management Platform Market Analysis By Region
8.1. Introduction
8.1.1. Market Value Share Analysis By Region
8.1.2. Y-o-Y Growth Analysis By Region
8.2. Historical Market Size Analysis By Region 2013-2017
8.3. Market Size Forecast By Region 2018–2026
8.3.1. North America
8.3.2. Latin America
8.3.3. Europe
8.3.4. China
8.3.5. Japan
8.3.6. SEA and Other APAC
8.3.7. MEA
8.4. Market Attractiveness Analysis By Region

9. North America Data Management Platform Market Analysis
9.1. Introduction
9.2. Historical Market Size Analysis By Market Segments, 2013–2017
9.3. Market Size Forecast By Market Segments, 2018-2026
9.3.1. By Country
9.3.1.1. U.S.
9.3.1.2. Canada
9.3.2. By Data Source
9.3.3. By Deployment
9.3.4. By End-User
9.4. Market Attractiveness Analysis
9.4.1. By Country
9.4.2. By Data Source
9.4.3. By Deployment
9.4.4. By End-User
9.5. Market Trends
9.6. Key Market Participants – Intensity Mapping
9.7. Drivers and Restraints – Impact Analysis

10. Latin America Data Management Platform Market Analysis
10.1. Introduction
10.2. Historical Market Size Analysis By Market Segments, 2013–2017
10.3. Market Size Forecast By Market Segments, 2018–2026
10.3.1. By Country
10.3.1.1. Brazil
10.3.1.2. Mexico
10.3.1.3. Rest of Latin America
10.3.2. By Data Source
10.3.3. By Deployment
10.3.4. By End-User
10.4. Market Attractiveness Analysis
10.4.1. By Country
10.4.2. By Data Source
10.4.3. By Deployment
10.4.4. By End-User
10.5. Market Trends
10.6. Key Market Participants – Intensity Mapping
10.7. Drivers and Restraints – Impact Analysis

11. Europe Data Management Platform Market Analysis
11.1. Introduction
11.2. Historical Market Size Analysis By Market Segments, 2013–2017
11.3. Market Size Forecast By Market Segments, 2018–2026
11.3.1. By Country
11.3.1.1. Germany
11.3.1.2. Italy
11.3.1.3. France
11.3.1.4. U.K.
11.3.1.5. Spain
11.3.1.6. Russia
11.3.1.7. Rest of Europe
11.3.2. By Data Source
11.3.3. By Deployment
11.3.4. By End-User
11.4. Market Attractiveness Analysis
11.4.1. By Country
11.4.2. By Data Source
11.4.3. By Deployment
11.4.4. By End-User
11.5. Market Trends
11.6. Key Market Participants – Intensity Mapping
11.7. Drivers and Restraints – Impact Analysis

12. China Data Management Platform Market Analysis
12.1. Introduction
12.2. Historical Market Size Analysis By Market Segments, 2013–2017
12.3. Market Size Forecast By Market Segments, 2018-2026
12.3.1. By Data Source
12.3.2. By Deployment
12.3.3. By End-User
12.4. Market Attractiveness Analysis
12.4.1. By Data Source
12.4.2. By Deployment
12.4.3. By End-User
12.5. Market Trends
12.6. Key Market Participants – Intensity Mapping
12.7. Drivers and Restraints – Impact Analysis

13. Japan Data Management Platform Market Analysis
13.1. Introduction
13.2. Historical Market Size Analysis By Market Segments, 2013-2017
13.3. Market Size Forecast By Market Segments, 2018-2026
13.3.1. By Data Source
13.3.2. By Deployment
13.3.3. By End-User
13.4. Market Attractiveness Analysis
13.4.1. By Data Source
13.4.2. By Deployment
13.4.3. By End-User
13.5. Market Trends
13.6. Key Market Participants – Intensity Mapping
13.7. Drivers and Restraints – Impact Analysis

14. SEA and Other APAC Data Management Platform Market Analysis
14.1. Introduction
14.2. Historical Market Size Analysis By Market Segments, 2013-2017
14.3. Market Size Forecast By Market Segments, 2018-2026
14.3.1. By Country
14.3.1.1. India
14.3.1.2. Indonesia
14.3.1.3. Philippines
14.3.1.4. Thailand
14.3.1.5. Malaysia
14.3.1.6. Oceania
14.3.1.7. Rest of SEA & APAC
14.3.2. By Data Source
14.3.3. By Deployment
14.3.4. By End-User
14.4. Market Attractiveness Analysis
14.4.1. By Country
14.4.2. By Data Source
14.4.3. By Deployment
14.4.4. By End-User
14.5. Market Trends
14.6. Key Market Participants – Intensity Mapping
14.7. Drivers and Restraints – Impact Analysis

15. Middle East & Africa (MEA) Data Management Platform Market Analysis
15.1. Introduction
15.2. Historical Market Size Analysis By Market Segments, 2013-2017
15.3. Market Size Forecast By Market Segments, 2018-2026
15.3.1. By Country
15.3.1.1. Northern Africa
15.3.1.2. GCC Countries
15.3.1.3. Turkey
15.3.1.4. South Africa
15.3.1.5. Rest of MEA
15.3.2. By Data Source
15.3.3. By Deployment
15.3.4. By End-User
15.4. Market Attractiveness Analysis
15.4.1. By Country
15.4.2. By Data Source
15.4.3. By Deployment
15.4.4. By End-User
15.5. Market Trends
15.6. Key Market Participants – Intensity Mapping
15.7. Drivers and Restraints – Impact Analysis

16. Market Structure Analysis
16.1. Market Analysis by Tier of Companies
16.1.1. By Large, Medium and Small
16.2. Market Concentration
16.2.1. By Top 5 and by Top 10
16.3. Market Share Analysis of Top Players
16.4. Market Presence Analysis
16.4.1. Regional footprint of Players
16.4.2. Product foot print by Players
16.4.3. Channel Foot Print by Players
16.5. Deployment Roadmap

17. Competition Analysis
17.1. Competition Dashboard
17.2. Competition Benchmarking
17.3. Profitability and Gross Margin Analysis By Competition
17.4. Competition Developments
17.5. Competition Deep Dive
17.5.1. Oracle Corporation
17.5.1.1. Overview
17.5.1.2. Product Portfolio
17.5.1.3. Sales Footprint
17.5.1.4. Competition Benchmarking
17.5.1.5. Strategy
17.5.1.5.1. Marketing Strategy
17.5.1.5.2. Product Strategy
17.5.1.5.3. Channel Strategy
17.5.2. Adobe Systems Incorporated
17.5.3. Neustar, Inc.
17.5.4. Rocket Fuel, Inc.
17.5.5. Turn Inc.
17.5.6. KBM Group LLC
17.5.7. Cxense ASA
17.5.8. Lotame Solutions, Inc.
17.5.9. Krux Digital, LLC
17.5.10. eXelate, Inc.

18. Research Methodology

List of Tables

Table 01: Global Data Management Platforms Market Value (US$ Mn) Analysis by Region, 2013-2026
Table 02: Global Data Management Platforms Market Value (US$ Mn) Analysis by Data Sources, 2013-2026
Table 03: Global Data Management Platforms Market Value (US$ Mn) Analysis by Deployment, 2013-2026
Table 04: Global Data Management Platforms Market Value (US$ Mn) Analysis by End-User, 2013-2026
Table 05: North America Data Management Platforms Market Value (US$ Mn) Analysis by Country, 2013-2026
Table 06: North America Data Management Platforms Market Value (US$ Mn) Analysis by Data Sources, 2013-2026
Table 07: North America Data Management Platforms Market Value (US$ Mn) Analysis by Deployment, 2013-2026
Table 08: North America Data Management Platforms Market Value (US$ Mn) Analysis by End-User, 2013-2026
Table 09: Latin America Data Management Platforms Market Value (US$ Mn) Analysis by Country, 2013-2026
Table 10: Latin America Data Management Platforms Market Value (US$ Mn) Analysis by Data Sources, 2013-2026
Table 11: Latin America Data Management Platforms Market Value (US$ Mn) Analysis by Deployment, 2013-2026
Table 12: Latin America Data Management Platforms Market Value (US$ Mn) Analysis by End-User, 2013-2026
Table 13: Europe Data Management Platforms Market Value (US$ Mn) Analysis by Country, 2013-2026
Table 14: Europe Data Management Platforms Market Value (US$ Mn) Analysis by Data Sources, 2013-2026
Table 15: Europe Data Management Platforms Market Value (US$ Mn) Analysis by Deployment, 2013-2026
Table 16: Europe Data Management Platforms Market Value (US$ Mn) Analysis by End-User, 2013-2026
Table 17: SEA & Others of APAC Data Management Platforms Market Value (US$ Mn) Analysis by Country, 2013-2026
Table 18: SEA & Others of APAC Data Management Platforms Market Value (US$ Mn) Analysis by Data Sources, 2013-2026
Table 19: SEA & Others of APAC Data Management Platforms Market Value (US$ Mn) Analysis by Deployment, 2013-2026
Table 20: SEA & Others of APAC Data Management Platforms Market Value (US$ Mn) Analysis by End-User, 2013-2026
Table 21: China Data Management Platforms Market Value (US$ Mn) Analysis by Data Sources, 2013-2026
Table 22: China Data Management Platforms Market Value (US$ Mn) Analysis by Deployment, 2013-2026
Table 23: China Data Management Platforms Market Value (US$ Mn) Analysis by End-User, 2013-2026
Table 24: Japan Data Management Platforms Market Value (US$ Mn) Analysis by Data Sources, 2013-2026
Table 25: Japan Data Management Platforms Market Value (US$ Mn) Analysis by Deployment, 2013-2026
Table 26: Japan Data Management Platforms Market Value (US$ Mn) Analysis by End-User, 2013-2026
Table 27: MEA Data Management Platforms Market Value (US$ Mn) Analysis by Country, 2013-2026
Table 28: MEA Data Management Platforms Market Value (US$ Mn) Analysis by Data Sources, 2013-2026
Table 29: MEA Data Management Platforms Market Value (US$ Mn) Analysis by Deployment, 2013-2026
Table 30: MEA Data Management Platforms Market Value (US$ Mn) Analysis by End-User, 2013-2026


• 英文レポート名:Global Market Study on Data Management Platforms: Increasing Adoption by Media Agencies Expected to Propel Revenue Growth in the Near Future
• 日本語訳:データマネジメントプラットフォームの世界市場
• レポートコード:B10PMR15お問い合わせ(見積依頼・ご注文・質問)